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“Employer Brand” is a pretty buzzy word these days. It seems like it's on the lips of every recruiter, HR pro, and CEO as they try and figure out how to differentiate their workplace from the rest. But is it just a buzzword, or something more meaningful? Better yet, should you even care about employer brand? Well if hiring, culture, retention, or company performance are important to you, then the answer is a resounding yes. In this episode, we break down the concept of the employer brand, and discuss how it can supercharge your culture and retention while providing some old fashioned brand marketing too.
Think about the one thing you love to do. It could be a task you perform in your job, in school, or in your everyday life. This is the thing that energizes you when you think about it, and motivates you to get up every day. When you're doing it, time seems to fly by, and you walk away with more energy than when you started. This is your unique ability, and designing your life (and work) to spend more time doing it is the secret to greater happiness and productivity.
You could say that FabFitFun is one of the more successful subscription box companies out there - and you wouldn’t be wrong - but I’m guessing that co-founder and co-CEO Daniel Broukhim might not totally agree. That’s because he and his team see FabFitFun as less of a “box company” and more of an “un-boxing” company. What’s the difference? Well not only is FabFitFun all about the joy of discovery that comes with unboxing their monthly (or quarterly) boxes filled with full size lifestyle products, but the FFF experience goes well beyond the box. The company provides exclusive content and products, community features, and even a proprietary augmented reality app. And they’ve clearly struck a nerve with this “unbox” experience. Last year the company did $40M in revenue and grew by 300%, while their headcount grew to 168.
This week we’ve got an in-depth look at one of the most inspiring and authentic company cultures that we've ever come across - Deep River Snacks. If you want to understand Deep River Snacks, look no further than their infamous tagline - “Because we give a chip.” The company makes small-batch, non GMO kettle chips, popcorn, and tortilla chips, but their mission is so much bigger than that. It's about using their amazingly successful, irresistible product as a platform for good.