Awesome Office Showhvadmin
Today we’re fired up to introduce our brand new contributing host, Sean Spear of Hughes Marino. Sean is one of my absolute favorite people. He’s someone who, like me, is fascinated with the intersection of personal performance, workspaces, and workplace culture, and how these things can make for better businesses and enhance all of our lives. He’s also someone with an endless curiosity and knack for stories, and he’ll be a perfect addition to the AO crew.
Tero Isokauppila radiates an undeniable energy. As soon as you meet him, you can tell he’s got an insatiable curiosity about the world around him. This 13th generation family farmer has lived in eight different countries, served in the Finnish military, and is currently making plans to fly to the edge of space in a Russian fighter jet. But his true passion is dealing ‘shrooms. Tero is the founder of Four Sigmatic, a company whose mission is to make medicinal mushrooms - some of the world’s most researched superfoods - more accessible to everyone. They do this through their best selling mushroom coffee, mushroom elixirs, mushroom cocoas, and other fungi-based products.
Simon Cohen’s doctors thought it was a heart attack. Back in 2006, the self-professed workaholic was on a business trip in China on behalf of Henco, the global logistics company he founded in Mexico at the age of 24. But not everything was going well. Simon could barely eat, and only slept a few hours at a time. He spent his days meeting with his partners in Hong Kong, and stayed up all night working with the team back in Mexico. On the last day of the trip, he felt a jolt of pain in his chest - so powerful that it knocked him off his chair at dinner. The next thing he knew, the 32 year old former Olympic-level swimmer found himself in the back of an ambulance racing to the hospital. In this interview, Simon tells us about his remarkable turnaround, and how this experience inspired him to make happiness the centerpiece of his life and business.
In the CPG space, most entrepreneurs, start with a product. They might stumble upon some product innovation, and see their job as merely to figure out how to sell it. Things like brand and story are usually afterthoughts. Livio Bisterzo tried something different. What if, he wondered, instead of starting with a product, you started with a brand proposition? What if you first built a story that your audience believed in? A big, powerful story, one that resonated with consumers, retailers - anyone who came across it? Something more akin to a tribe or a movement? What would happen? Big things, it turns out.