Episode 97 | How hmbldt Plans to Become the Coca-Cola of Cannabis, with hmbldt CEO Gunner Winston

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 AWE Episode graphic Gunner Winston

Hmbldt CEO Gunner Winston doesn’t want to settle for best-in-class.

In part, that’s because hmbldt’s space – the cannabis industry – is so nascent, that beating their competitors just isn’t a big enough challenge.

But more than that, Gunner sees medical marijuana as simply a consumer product, no different than a lot of other CPG brands. And in the CPG space, a superior brand is a gigantic competitive advantage.

So Gunner and the hmbldt team are setting their sights higher. They’re not on a mission to build a best-in-class brand, but a world class one.

Picture the Coca-Cola of Cannabis.

By all measures, hmbldt is on a path to do it. TIME magazine named their dose pen – a revolutionary design that regulates the amount of THC patients ingest based on their needs – one of their top 25 inventions of 2016.

In this interview, co-host Sean Spear goes deep on these ideas and a ton more, learning about Gunner’s background as a hedge fund investor in consumer products, his introduction to the medical marijuana industry, and the personal habits that have helped him transition from Wall Street to the wild west of cannabis.


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