Episode 96 | Why Hawke Media Does it Better

with Hawke Media CEO Erik Huberman

David Hassell interview David Hassell interview

AWE Episode graphic Erik Huberman

Ask Erik Huberman what sets Hawke Media apart from other marketing agencies, and he doesn’t mince words:

“Most agencies suck.”

In fact, that’s one of the main reasons that Erik founded Hawke Media more than three years ago.

Hawke Media is an “outsourced CMO” company that provides creative marketing solutions to some of the coolest companies around. Hawke has seen massive growth since launch, scaling to nearly a hundred employees and landing big name clients like Verizon, InCase, Creative Recreation, and many more.

The Santa Monica-based company is also known for its positive work culture, which helped it become a Top Ten Happy Place to Work according to Happy City.

In this interview, Erik shares the hardest parts about running and scaling an agency, the lessons he learned from his no-B.S. dad, and why thinks of Hawke as the “most comfortable place to be uncomfortable.” Erik also explains the difference between a boss and a leader, and why the entire company takes a work-free “Hawkcation” together every year.

Oh – and he also describes how he cut his teeth in the cutthroat world of Beanie Baby speculation.


Introducing SnackNation Market.  

For the past few years SnackNation has only been available to businesses, but now it’s available for homes and awesome individuals too.

SnackNation Market brings health- and taste-conscious folks expertly curated boxes of the most delicious, innovative and healthier snacks right to your doorstep.  With SnackNation there is no more worrying about having a weak, unhealthy and tasteless snack game.

We’ve secured a special offer for the listeners of this show: you can try SnackNation for FREE.

Just visit SnackNation.com/AO right now, and get your first box free (just cover shipping and handling).

That’s SnackNation.com/AO.