We’re currently experiencing a golden age for startup brands. It’s easier today to launch, build, and scale a consumer brand than perhaps any other time in history. But that’s not to say it’s easy. Startup brands still face obstacles, old and new, including how to stand out from the glut of new brands, how to adapt to the constantly shifting landscape of retail, and how to best leverage the wide array of data and tools now available at their fingertips. Luckily for us, Courtney Reum is here to answer those questions.
This week’s Awesome Office guest is a builder of disruptive brands. We’re talking about Scott Painter, probably best known as the founder and CEO of both True Car and Cars Direct. He’s made a name for himself by launching and leading companies that anticipate consumer behavior and then capture huge markets. This time out, Scott has his eyes on something no one has really done before - building a global brand around the concept of fairness.
Today is Employee Appreciation Day, but this week’s Awesome Office episode is not about that. (Well, not really....) Our focus this week isn’t how to appreciate your employees once a year - or even once in a while. It’s about creating a year-round culture of appreciation that permeates your organization - one that not only drives results, but that improves everyone’s quality of life in the office. You see, while we think Employee Appreciation Day is a great thing, it’s also sort of like Valentine’s Day. If you only show your significant other that you care that one day of the year, you probably don’t have the strongest relationship.
This week we dig into the Awesome Office archives to bring you one of our absolute favorite conversations. From kid programmer in 1971 to Forbes cover story in 2003, Joy, Inc. author and Menlo Innovations CEO Richard Sheridan has never shied from challenges, opportunities, nor the limelight. His focus has always been around technology, but his passion is actually process, teamwork and organizational design, with one overarching goal: unlock the business value of Joy.
Building an authentic, employee-led company culture is what most of aspire to. It can be the key to making your org a magnet for talent. Retention and engagement suddenly become a breeze. The problem - it’s a lot easier said than done.
Is your company locked in departmental silos? Has communication stalled out? Is energy down, or morale dipped a little low? A Company Summit might just be what the doctor ordered. Company Summits are a great way to unleash your creativity and tap into your team's collective brain power. But let’s not beat around the bush - company summits can be expensive. On top of out-of-pocket cost for things like venue, catering, coffee, and snacks, there’s the opportunity cost of having your entire company away from the office for half a day or more. You have to be strategic in order to make your summit worth the investment.
By now you’re probably familiar with the concept of "work-life integration," which is rapidly replacing the outdated notion of "work-life balance." Work-life integration simply acknowledges the reality that work is a major part of our lives. Most of us spend 8, 9, 10 or more hours at the office every day, so to pretend that there’s a distinction between “work” and “life” just isn’t on the level. But acknowledging this reality is just the first step. For people-focused leaders, the next question becomes, how does this change the way we manage people? How do we manage in a way that acknowledges that work and life are one? In other words, how do we manage the whole person? That’s one of several topics we explore in this week’s episode, featuring SnackNation President and COO Ryan Schneider.
In our last episode we focused on 2018 goal setting. Considering that health- and fitness-related goals account for nearly half of all New Year's resolutions, there's a good chance that a many of you are currently engaged in the noble struggle of eating healthier, getting active, or just dropping a few lbs. Of course, New Year's resolutions are notoriously hard to keep. In fact, 92% of New Year's resolutions end in failure. What differentiates the successful 8% from the rest? Knowledge and a game plan, for starters. In that spirit, this week we have a presentation from Mark Sisson that’s all about helping you achieve your health, fitness, and nutrition goals.
The New Year has a way of sneaking up on us. During the hectic months of November and December, we sprint like crazy to hit our Q4 goals. The next thing you know, it’s the holidays, and family obligations kick in. Blink, and it's January 1st... and we haven’t thought about our New Year goals once. Better luck next year? Not so fast! It's not too late to get your 2018 goals back on track.
According to a 2014 survey of 20,000 U.S. employees, only 36% of workers find meaning in their work. In other words, nearly two thirds of employees don’t find their jobs meaningful at all. If that statistic alarms you (it should), or if you find yourself amongst the 64%, there’s hope on the horizon. Because there’s a solution, and it’s called job hacking. This episode is all about job hacking - the art of redesigning your role to provide greater meaning and fulfillment.
Josh Wand believes that entrepreneurs need to "find their magic." What does that mean? Simply that entrepreneurs need to discover the things they do that nobody else can duplicate. By all accounts Josh has found his. He's a master connector, providing massive value by connecting brands with the talent they need to really break through.
“Employer Brand” is a pretty buzzy word these days. It seems like it's on the lips of every recruiter, HR pro, and CEO as they try and figure out how to differentiate their workplace from the rest. But is it just a buzzword, or something more meaningful? Better yet, should you even care about employer brand? Well if hiring, culture, retention, or company performance are important to you, then the answer is a resounding yes. In this episode, we break down the concept of the employer brand, and discuss how it can supercharge your culture and retention while providing some old fashioned brand marketing too.
Think about the one thing you love to do. It could be a task you perform in your job, in school, or in your everyday life. This is the thing that energizes you when you think about it, and motivates you to get up every day. When you're doing it, time seems to fly by, and you walk away with more energy than when you started. This is your unique ability, and designing your life (and work) to spend more time doing it is the secret to greater happiness and productivity.
You could say that FabFitFun is one of the more successful subscription box companies out there - and you wouldn’t be wrong - but I’m guessing that co-founder and co-CEO Daniel Broukhim might not totally agree. That’s because he and his team see FabFitFun as less of a “box company” and more of an “un-boxing” company. What’s the difference? Well not only is FabFitFun all about the joy of discovery that comes with unboxing their monthly (or quarterly) boxes filled with full size lifestyle products, but the FFF experience goes well beyond the box. The company provides exclusive content and products, community features, and even a proprietary augmented reality app. And they’ve clearly struck a nerve with this “unbox” experience. Last year the company did $40M in revenue and grew by 300%, while their headcount grew to 168.
This week we’ve got an in-depth look at one of the most inspiring and authentic company cultures that we've ever come across - Deep River Snacks. If you want to understand Deep River Snacks, look no further than their infamous tagline - “Because we give a chip.” The company makes small-batch, non GMO kettle chips, popcorn, and tortilla chips, but their mission is so much bigger than that. It's about using their amazingly successful, irresistible product as a platform for good.
For most people, it's scarier than dying. Of course, we're talking about public speaking, the most dreaded of all workplace activities. Despite the fear, public speaking is an incredibly useful skill for employees - and not just executives. It's an incredibly efficient way to communicate essential information, and it helps bring a company together. Most of us want to get better, but few know where to start. That's what this episode of Awesome Office is all about - how to become a better public speaker at work.
It's a concept that pops up again and again - in business books, conference keynotes, and even, dare I say, podcasts. But what is Radical Candor? And how do you pull it off with alienating people? (I.e. making people think you are a giant, insensitive weirdo.) In this episode, SnackNation CEO Sean kelly breaks down the theory behind the practice, describes how it will benefit your business, and tells you exactly how to implement it at your organization at every level.
Have you ever wondered where the word 'company' comes from? Most of us use it interchangeably 'business,' but it's not quite the same thing. It's actually a lot simpler than that. The etymology tells us that company is a military term that simply means a body of people. Company = people. Literally. So if people are everything in business, then it's absolutely critical that you hire well. In this episode, Sean gives you the hiring secrets that have served him over the last ten years-plus that he's been running companies.
This week we’ve got something a little different. We’re debuting a brand new podcast called Brand Builder, and we’re giving Awesome Office listeners an exclusive first listen. Brand Builder is a new podcast from the folks behind Awesome Office that brings you the people, stories, and lessons learned from the most innovative brands in the world. What can you expect on Brand Builder? Fascinating entrepreneur stories, tactics you can use to grow your business and solve your biggest problems… and a few bad puns thrown in for good measure. To kick things off, we’re sharing this episode with Caue Suplicy, the CEO and co-founder of Barnana.
These days, CEOs are kind of the new rockstars. Our collective obsession with entrepreneurship and innovation has transformed the Zuckerbergs, Musks, and Bezos’ of the world into pop culture icons. It can be easy to forget that Chief Executive Officer is a job - and a hard job at that. The role requires supreme efficiency, intense focus, and resolve. Every decision can have big consequences, and you need to be decisive in the face of uncertainty, criticism, and even self doubt. So no matter where you are in your career, you can learn a lot by the way CEOs approach their work. But what does a typical day look like for a CEO? Luckily, we happen to know one.