Nov13, 2017

Episode 117 | How FabFitFun Built a $40M Biz by Democratizing the Celebrity Swag Bag, with FabFitFun co-CEO Daniel Broukhim

By |Nov, 13, 2017|Categories: FEATURED, Podcasts|

You could say that FabFitFun is one of the more successful subscription box companies out there - and you wouldn’t be wrong - but I’m guessing that co-founder and co-CEO Daniel Broukhim might not totally agree. That’s because he and his team see FabFitFun as less of a “box company” and more of an “un-boxing” company. What’s the difference? Well not only is FabFitFun all about the joy of discovery that comes with unboxing their monthly (or quarterly) boxes filled with full size lifestyle products, but the FFF experience goes well beyond the box. The company provides exclusive content and products, community features, and even a proprietary augmented reality app. And they’ve clearly struck a nerve with this “unbox” experience. Last year the company did $40M in revenue and grew by 300%, while their headcount grew to 168.