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We’re currently experiencing a golden age for startup brands. It’s easier today to launch, build, and scale a consumer brand than perhaps any other time in history. But that’s not to say it’s easy. Startup brands still face obstacles, old and new, including how to stand out from the glut of new brands, how to adapt to the constantly shifting landscape of retail, and how to best leverage the wide array of data and tools now available at their fingertips. Luckily for us, Courtney Reum is here to answer those questions.
This week’s Awesome Office guest is a builder of disruptive brands. We’re talking about Scott Painter, probably best known as the founder and CEO of both True Car and Cars Direct. He’s made a name for himself by launching and leading companies that anticipate consumer behavior and then capture huge markets. This time out, Scott has his eyes on something no one has really done before - building a global brand around the concept of fairness.
Today is Employee Appreciation Day, but this week’s Awesome Office episode is not about that. (Well, not really....) Our focus this week isn’t how to appreciate your employees once a year - or even once in a while. It’s about creating a year-round culture of appreciation that permeates your organization - one that not only drives results, but that improves everyone’s quality of life in the office. You see, while we think Employee Appreciation Day is a great thing, it’s also sort of like Valentine’s Day. If you only show your significant other that you care that one day of the year, you probably don’t have the strongest relationship.
This week we dig into the Awesome Office archives to bring you one of our absolute favorite conversations. From kid programmer in 1971 to Forbes cover story in 2003, Joy, Inc. author and Menlo Innovations CEO Richard Sheridan has never shied from challenges, opportunities, nor the limelight. His focus has always been around technology, but his passion is actually process, teamwork and organizational design, with one overarching goal: unlock the business value of Joy.
Building an authentic, employee-led company culture is what most of aspire to. It can be the key to making your org a magnet for talent. Retention and engagement suddenly become a breeze. The problem - it’s a lot easier said than done.