Awesome Office Showhvadmin
Reminder - we’re combining the Awesome Office and Brand Builder podcasts into one incredible show. (Think of it as Awesome Office 2.0.) What’s different? In a way, not a lot. We’ll still do culture-focused features and interviews every other Thursday, led by host Sean Kelly. But now they’ll be available in a different feed, so make sure to subscribe to Brand Builder in Apple Podcasts (or however you listen). In addition to that, every Monday we’ll have new content focused on building your brand and scaling your business. We just launched our first culture-focused Brand Builder, and here it is - a conversation with Traci Fenton, the CEO and founder of WorldBlu.
We’re bridging the gap between Awesome Office and Brand Builder with an episode with Tyler Merrick, the CEO and founder of Project 7. Project 7 is a gourmet specialty candy brand dedicated to creating one of a kind customer experiences while giving back to 7 areas of need. Basically, Project 7 comes up with totally out there flavors – like birthday cake flavored gum or moscow mule flavored organic gummies – and then partner with non profits who are making an impact both in America and abroad. We chose this episode because it gives you a good sense of the Brand Builder content that we think you’ll enjoy. It covers some familiar ground in terms of topics - and it’s just a great story.
We’re currently experiencing a golden age for startup brands. It’s easier today to launch, build, and scale a consumer brand than perhaps any other time in history. But that’s not to say it’s easy. Startup brands still face obstacles, old and new, including how to stand out from the glut of new brands, how to adapt to the constantly shifting landscape of retail, and how to best leverage the wide array of data and tools now available at their fingertips. Luckily for us, Courtney Reum is here to answer those questions.
This week’s Awesome Office guest is a builder of disruptive brands. We’re talking about Scott Painter, probably best known as the founder and CEO of both True Car and Cars Direct. He’s made a name for himself by launching and leading companies that anticipate consumer behavior and then capture huge markets. This time out, Scott has his eyes on something no one has really done before - building a global brand around the concept of fairness.
Today is Employee Appreciation Day, but this week’s Awesome Office episode is not about that. (Well, not really....) Our focus this week isn’t how to appreciate your employees once a year - or even once in a while. It’s about creating a year-round culture of appreciation that permeates your organization - one that not only drives results, but that improves everyone’s quality of life in the office. You see, while we think Employee Appreciation Day is a great thing, it’s also sort of like Valentine’s Day. If you only show your significant other that you care that one day of the year, you probably don’t have the strongest relationship.